The last time we checked, the Tour de France wasn’t any kind of online marketing competition, but that doesn’t mean there aren’t a few things you can learn about growing your company from the European cycling race:
To win, you need a mixture of different skills and talents. Just as sprinters and mountain specialists can’t win the Tour on their own, neither can you hope to hold off your competitors simply by having a good web design or low prices. It’s important to see the big picture and know not only where you’re going to find customers, but how you’re going to keep them coming back to you time and again.
Nothing worth winning is quick and easy. You might not have to cycle up hundreds of kilometers of winding mountain roads just to turn a profit on the Internet, but it can seem like it at times. The key to lasting success is simply to stay patient, keep your eyes on what’s right ahead of you, and focus on the small steps you can take every day.
Internet marketing, like cycling, is a team sport. Even the best riders can’t win on their own, and you shouldn’t try to, either. Having people around you who know online marketing, search engine optimization, web design, and other skills doesn’t just keep you sharp, but frees up your time and energy to concentrate on your business.