Once you have invested the time and money needed to launch a new business website, you’ll probably be excited about all the possibilities that exist for marketing your company over the Internet. To make the most of it, however – and increase the return on investment you’ll see from your web presence – you’ll have to do something that’s both very easy and incredibly difficult: continuously add to your site and update it.
Obviously, there isn’t much in the way of complicated effort involved in updating your site. You simply look to see if any of your pages are out of date, whether you need to add new products or calendar items, and so on. So why is it somewhat difficult?
It’s tough for the same reasons that getting regular exercise or eating your vegetables can be: It’s slow-going when you have other things to be doing. Ask any business owner or marketer who has undergone the process of blogging, building links, and otherwise maintaining a website, and they’ll tell you that it can be a grind.
Constantly adding to your site, keeping it useful and relevant, is one of the best things you can do for your business. So, whether you have to put yourself on a schedule or hire an outside team to help you, make sure you do what is needed to stay current – over the long run, the time and effort will pay for itself again and again.