In our last post, we gave a couple of tips for making the most of television advertising opportunities, which have a very big reach, but can also be a lot more expensive than other marketing avenues. Today, we want to add to those by giving you the most important reminder of all: Make your television ad spots memorable.
That’s probably up there with “make sure to bring an umbrella if it’s going to rain,” in terms of self-evident advice, but it’s still something that needs to be restated. That’s because, no matter how well you research and target your market, if your advertising message isn’t spot-on, then you’re just wasting a lot of money and airtime.
What makes a television advertising message memorable? That depends on the situation, but humor, an innovative offer, or even a catchy tune or slogan can do the trick. The best thing to do is come up with a few concepts, work with existing customers to see what they respond to, and especially have the right creative team on your side.
Without a memorable marketing message, television ads represent money wasted from your bottom line. Do you have the right creative agency helping to plan your campaign?