Web animation has come a long way since the first days of the Internet. Although it once required both big budgets and low expectations, it has now grown to the point that nearly any business can use it effectively on their website.
The trick, however, isn’t in integrating animation in your business website, but to make it work in the context without being overpowering. Here are a few great uses for web animation for you to try:
To create a memorable graphic. If you want people to remember what your business is all about, why not add an animated version of your logo or product image? The result can leave a lasting impression.
To show an important feature. Web animations don’t have to be there strictly for the sake of making an artistic impression. Sometimes, even a small animation can demonstrate a product use or feature that would be hard to show otherwise.
To highlight a key sales message. Humans are naturally drawn to movement, especially on web pages that are full of static images and text. If you have a key benefit or sales message that you want to be seen first, then using animation could be the answer.
You don’t want to overuse animation in your business website, but the right graphic can really set off a key message or benefit. Are you ready to give it a try?